ZOOBA Lab Natural Fluoride-Free Mineralizing Toothpaste

Hydroxyapatite is a naturally occurring mineral form of calcium apatite—essentially the primary form of calcium found in human bone and tooth enamel. In toothpaste, hydroxyapatite is used as a non-toxic alternative to fluoride to help repair and remineralize teeth.

The benefits of hydroxyapatite in toothpaste are significant:

• Remineralization: Hydroxyapatite has been shown to bond with and help rebuild the enamel on the teeth. It fills in microscopic cracks and can help restore the enamel's smoothness and luster.
• Reducing Sensitivity: By sealing the tubules in the dentin that are exposed in sensitive teeth, hydroxyapatite can help reduce tooth sensitivity to hot, cold, or acidic foods.
• Antibacterial Properties: Hydroxyapatite can help to inhibit the growth of bacteria in the oral cavity, reducing the risk of cavities, plaque buildup, and gum disease.
• Safety and Biocompatibility: Because it is a substance naturally found in teeth and bones, hydroxyapatite is biocompatible and safe to use in oral care products, providing an excellent alternative for those who prefer fluoride-free toothpaste.

ZOŌBA LAB chooses to use bentonite clay in its toothpaste because of its unique natural properties that support oral hygiene and health. Bentonite clay is a type of absorbent clay that typically forms from the weathering of volcanic ash and consists mainly of montmorillonite. Here are some key benefits of including bentonite clay in toothpaste:

• Natural Detoxifier: Bentonite clay is highly absorbent and binds to toxins, bacteria, and impurities in the mouth. This helps to cleanse and purify your oral cavity each time you brush.
• Remineralization: Bentonite clay contains minerals such as calcium, magnesium, and silica, which are beneficial for the teeth. These minerals can help to naturally remineralize tooth enamel, contributing to stronger and healthier teeth.
• Mild Abrasivity: The gentle abrasive quality of bentonite clay makes it effective at removing plaque without damaging tooth enamel. This helps to naturally whiten teeth and improve overall oral health.
• Soothing Properties: For those with sensitive gums or oral inflammation, bentonite clay can have a soothing effect due to its mineral content and its ability to absorb irritants.

We recommend storing your ZOŌBA LAB toothpaste to maintain its freshness and effectiveness as follows:

• Store at Controlled Room Temperature: Keep the toothpaste at a controlled room temperature, ideally between 68 – 77° F (20 – 25°C). This helps preserve the integrity of the ingredients and ensures the toothpaste remains effective until the expiration date.
• Lot Number and Expiration Date: For details on the specific lot number and expiration date, please refer to the packaging. These instructions can be found either on the box or on the crimp of the tube.

The full list of ingredients in ZOŌBA LAB toothpaste is as follows:

• Water
• Sorbitol
• Hydrated Silica
• Bentonite
• Sodium Lauroyl Sarcosinate
• Xylitol
• Hydroxyapatite
• Cellulose Gum
• Menthol
• Xanthan Gum
• Stevia Extract
• Sodium Pyrophosphate
• Sodium Benzoate
• Flavor

These ingredients are carefully selected to ensure effective cleaning while maintaining natural and gentle properties suitable for all users. For more detailed information about each ingredient and its purpose, you can find these details noted on both the box and the tube of the toothpaste.

Right now, ZOŌBA LAB products are exclusively available online. We are actively working to expand our availability to retail locations, and we will communicate each store location as soon as they become available. Stay tuned for updates on where you can find our products in stores near you soon!

We will soon offer subscription services and refill options for our ZOŌBA LAB products. To stay updated on the release date of our subscription plans and to receive the latest news about our products, please subscribe to our newsletter. This way, you'll be among the first to know when these options become available, ensuring you never miss out on the convenience and benefits they offer.

ZOŌBA LAB toothpaste is designed to be gentle and is suitable for use by individuals with sensitive teeth, but if you have sensitive teeth or any other specific dental conditions, it's important to first consult with your physician or dentist to ensure it's appropriate for your needs. Our toothpaste can be safely used by children starting from 2 years old. However, there are specific precautions and usage instructions noted on the package that should be followed to ensure safety and effectiveness. Please refer to these precautions before use to provide the best care for your or your child's oral health.